Facts tell, Stories Sell

The idea for The Casual Veggie cookbook came from so many nights standing in front of my refrigerator wondering what to do with all the beautiful veggies I had bought. I'm what you would call an adventurous produce buyer. I get sucked in by the luscious displays of fresh fruits and veggies. Give me a big basket of green beans any day!

But I inevitably find myself wondering how to actually prepare those green beans. Not to mention, how do I keep them fresh until I'm ready to use them? I can't tell you how many times I've bought zucchini only to find it ruined in a soggy mess at the bottom of my crisper bin two weeks later. Oops.

It's a scenario we've all been through and your audience will totally relate.

The best way to introduce The Casual Veggie to your audience is through stories.


Talking Points

The whole cookbook is organized around veggies

  • The Casual Veggie is all about celebrating the variety and diversity of veggies
  • The book is packed with 166 recipes to help you eat healthy

It's not a diet or lifestyle specific cookbook

  • This is a cookbook for people who want to eat home cooked meals, using real food, with a focus on plants.
  • This isn’t just a cookbook.  It’s a tool to help you live and eat healthier

You will be introduced to dozens of talented bloggers you'll love getting to know better

  • The food bloggers bio will let you know their cooking style (gluten free, paleo, etc)
  • Readers can go to the food blogs for more recipes tailored to their niche

Each recipe is written by someone who is skilled in writing tasty, creative, and engaging recipes

  • Whether you're looking for a snack, an easy lunch or a filling dinner we've got you covered
  • They're on your computer and in your kitchen when you need them

The book

Digital

  • Internal linking makes it easy to navigate the 400+ pages.
  • The table of contents contains links to jump ahead.
  • Each veggie chapter contains a link to jump back to the table of contents or ahead to the index.
  • The bloggers bio contains links to their website.
  • Formatted for use on an electronic device
    • Side by side viewing on desktop to see photo and recipe together.
    • Vertical scrolling on tablets and smart phones shows the photo first, then the recipe.

Printable

  • The photo and recipe are on separate pages. The recipe can be printed without the photo.
  • The page number in the table of contents indicates the page of the black and white recipe. You can print the recipe you need without jumping to that place in the cookbook.

29 Veggies

One chapter for each veggie

  • A photo of the veggie growing in the field
  • Nutrition information
  • Summary of how the veggie is grown
  • What to look for at the market
  • How to store the veggie
  • How to prep the veggie
  • 4-8 recipes featuring the veggie

48 bloggers

  • The book is filled with perspectives from many different kinds of food bloggers.
  • Paleo, vegan, vegetarian, registered dietitians, nutrition coaches, moms, foodies, etc.

166 recipes

It’s not a diet specific cookbook.

  • It’s a resource to eat more veggies.
  • There is a range of recipe styles, including meat dishes, meatless, gluten free, breakfast, lunch, dinner, desserts, and snacks.

Each recipe has a two page spread

  • Full size recipe photo, blogger photo, and blogger bio are placed on the left side
  • The right side contains the recipe in black and white for easy printing